B2B2C: Are We Not All Marketing to People?

B2B2C: Are We Not All Marketing to People?

Tracking similarities and differences between business-to-business and business-to-consumer marketing.

Intro:
I read a blog posting recently by Marketo, which postulates that there is no longer a difference between B2B and B2C marketing.  Since “our jobs are our lives and our lives are our jobs,” we should be using communications that speak to them the same.  Are the lines now blurred so far that they really have merged into a B2B2C reality?  Taking a look at other recent articles, I want to explore further how they are now same and what may forever be different.