I recently refreshed a brand logo for Paris Foods, tightening up their type and updating the Eiffel Tower icon. It brings the logo into the current time without sacrificing brand equity. See what you think:
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Monday, March 22, 2010
How to Change Your Business Logo without Confusing Your Customers
Click HERE for an insightful article regarding logo changes. I currently have three customers who are contemplating changes. One is the possibility of a complete name change, one a name modification and new logo, and the other? Well, let's just say that the business owner did a remarkable job given he's not a designer. In each case, we need to maintain all the good will that the companies have built under their current identity.
I recently refreshed a brand logo for Paris Foods, tightening up their type and updating the Eiffel Tower icon. It brings the logo into the current time without sacrificing brand equity. See what you think:
Previous:
Updated:
I recently refreshed a brand logo for Paris Foods, tightening up their type and updating the Eiffel Tower icon. It brings the logo into the current time without sacrificing brand equity. See what you think:
Previous:
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