Why associate a blog with your website? Well, search engines love them... they are natural friends because they are rich in text and links and they are updated frequently. Their architecture is sleek, making them easier for search engines to crawl.
Plus, on a blog you talk about your philosophy, current activities and the things you really care about. So the search engines find you in a way that's most relevant. People get to know you, the way you think, and get a sense of whether they might like to work with you. And the reader can talk back, even better.
So, hello, blogosphere. The plumber is tending her pipes.
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